Acevedo & Asociados
Branding
(EN) Brand identity developed for a professional services firm, with a focus on conveying trust, clarity and institutional solidity through a clean and consistent visual language.
(ES) Identidad de marca desarrollada para un estudio de servicios profesionales, enfocada en transmitir confianza, claridad y solidez institucional.
Objective
To create a visual identity system that communicates professionalism and credibility, and can be applied consistently across both digital and printed materials.
Role & Process
I was responsible for the complete development of the brand identity.
The process involved defining the visual foundations of the brand, designing the logo, selecting the color palette and typography, and establishing basic visual guidelines to ensure coherence and flexibility across different applications.
The process involved defining the visual foundations of the brand, designing the logo, selecting the color palette and typography, and establishing basic visual guidelines to ensure coherence and flexibility across different applications.
Outcome
The identity is currently used in the firm’s institutional communication, strengthening its professional presence and reinforcing a clear and cohesive brand image.
Objetivo
Diseñar un sistema de identidad visual que refleje profesionalismo y credibilidad, adaptable tanto a soportes digitales como impresos.
Rol & Proceso
Desarrollé el sistema de branding completo, incluyendo el diseño del logotipo, la paleta cromática, la selección tipográfica y las pautas visuales básicas, asegurando coherencia y adaptabilidad en sus distintas aplicaciones.
Resultado
La identidad se utiliza actualmente en materiales de comunicación institucional, fortaleciendo la coherencia visual de la marca y su presencia profesional.
Main logo
Isotype
Secondary logo
Color palette
Sample color palette
Negative logo
Typographic presentation
Mockups